HomeDivisionsTapping on New Markets Overseas
- Customized Strategies specific to each target audience
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- Tapping New Market Opportunities Overseas
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- Customize marketing strategies for specific geographic markets
- Leverage Hallyu trend to develop and promote tourism commodities
- Sponsor invitationals to travel agents, media, industry personnel etc.
- Promote Korea through events, expositions, public marketing strategies
- Tap new and potential markets
- Attract tourists through massive incentive programs, e.g. MICE
- Produce and distribute overseas TV advertisements
- Marketing Activities
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- Survey & investigate international tourism trends in major marketing sectors
- Provide tourism statistics and marketing information
- Produce and distribute promotional periodicals and materials
- Hold tourist photo contests
- Focus Areas by Geographical Location
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Areas Target Group Activities Japan Women, Families, Senior Citizens, Youth, etc. - Increase FIT visitors through online marketing
- Stimulate regional tourism through personalized marketing
- Develop tourism products for the Japanese market (history, hallyu, etc.)
- Set groundwork for the promotion of Japanese tourists through joint marketing with local governments & travel agencies
China Women, Youth, Senior Citizens, Families, etc. - Set groundwork for attracting FIT visitors from China
- Provide Korean Tourism content using new media techniques
- Develop & market high-end tourism products for Chinese tourists
- Increase Korea-China exchange of tourism products for Senior Citizen groups & youth travel groups
Asia, Oceania Women, Hallyu Tourists, Shoppers, Corporate Incentive Tours, Muslim Tourists, etc. - Attract FIT visitors & increase Korean Tourism promotion through online marketing
- Maintain FIT numbers through themed travel packages (hallyu, shopping, seasonal, etc.)
- Set groundwork for attracting Muslim tourists
Europe, Americas Business Travelers, - Create long-distance/high-value themed content
Oceania High-income Earners, Medical Tourists, Hallyu Tourists, etc. - Increase FIT visitors through online marketing
- Promote Korean Tourism through events & travel fairs
- Promote joint tourism & stop-over packages
- Overseas Offices
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Office Activities Tokyo
Osaka
Fukuoka
Beijing
Shanghai
Guangzhou
Shenyang
Chengdu
Wuhan
Xian
Hong Kong
Taipei
Bangkok
Singapore
Kuala Lumpur
Hanoi
Jakarta
Manila
New Delhi
Dubai
Los Angeles
New York
Toronto
Frankfurt
Paris
London
Moscow
Sydney- 1. Survey and collect information on the local tourism market
- ○ Survey the local tourism market and trends
- ○ Survey the tourism market by theme
- 2. Develop Korea travel products & support travel to Korea
- ○ Plan & provide information on travel products
- ○ Promote tourism products
- ○ Support FIT tourism
- ○ Support group tourism
- 3. Promotion of Korean tourism
- ○ Media coverage
- ○ Consumer promotions
- ○ Overseas advertisement
- ○ Online marketing
- ○ PR events and seminars, etc.
- 4. Provide local tourism service in connection with travel organizations and other agencies
- ○ Support overseas promotional events by travel organizations and other local agencies
- ○ Provide services for Korean tourists abroad & support safe travel
- 5. Coordinate efforts with international network
- ○ Coordinate with Korean government agencies & organizations locally
- ○ Coordinate with local governments, travel organizations, and agencies
- ○ Operate a network for local tourists
- ○ Coordinate efforts with international tourism organizations
Overseas Office
Ulaanbaatar
Almaty
Vladivostok- 1. Survey and collect information on the local tourism market
- 2. Develop & promote Korea travel products
- ○ Develop, promote, and market travel products
- ○ Support individual & group tourisml
- ○ Promote Korean tourism through media
- 3. Operate a Korean tourism network
- 4. Additional outreach within the local market as determined necessary by headquarters
- 1. Survey and collect information on the local tourism market
